The Story of Nectar: A Legacy Brewed in Kolkata

Nectar Tea

At the heart of bustling Kolkata, where every street corner has its own tea story, lies Nectar, a homegrown tea brand steeped in legacy, flavour, and authenticity.

Nectar’s story begins with the vision of a grandfather who laid the foundation for something timeless. What began as a humble tea business soon passed into the hands of his son, who has nurtured and grown it for over 25 years. From one generation to the next, the commitment to quality has only deepened.

In the past two years, the brand entered a new chapter with the arrival of the third generation  bringing with them a fresh wave of innovation and digital-first thinking. Nectar is now a proud D2C brand, with a strong presence on platforms like Amazon, Flipkart, Meesho, and social media channels like Instagram and Facebook. The brand has also launched its own website, bringing its curated collection of teas directly to connoisseurs and casual sippers alike.

What sets Nectar apart is its dedication to loose-leaf tea. Unlike mass-market packet teas that pass through long distribution chains, Nectar’s teas are packed fresh and shipped directly preserving both flavor and freshness. The brand offers a wide variety of teas: over 15 flavoured blends, along with premium Assam, Darjeeling (the “champagne of teas”), and green teas of various grades.

Staying true to its roots, Nectar represents more than just tea; it represents Kolkata’s rich tea culture. A city that lives and breathes cha, where every adda is incomplete without a steaming cup, Nectar reflects that local spirit with a global mindset.

As part of its sustainable and wellness-driven philosophy, Nectar offers only loose-leaf tea, steering clear of tea bags, and also stocks artisanal tea accessories like strainers, with plans to expand into kettles, glasses, and more.

In every cup of Nectar, you’ll find tradition, freshness, and the unmistakable soul of Kolkata.